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| HOME | CANADA | MANUFACTURERS |

Where Can I Buy A Car Online?Canada Manufacturers

So what do the manufacturers say about their offerings?



QUICK INDEX:
Web Site
Overall
Rating
Go to
Site
Read Our
Review
Ford Motor Company of Canada, Limited 8/10 NOW BELOW
Mazda Canada 7/10 NOW BELOW
GM Pontiac Grand Prix, G6, Montana SV6 6/10 NOW BELOW

Overall Rating: 4/10E-Commerce Rating: 0/10
Acura
http://www.acura.ca/AcuraEng/Homepage.htm

A poor research site with some rather convoluted navigation - for example once you are looking at specifications you've got to back out to see the gallery and other otpions (like the Build My Acura link). Specs are okay although inelegantly presented. The bare minimum is here and there are certainly none of the extras that make other sites so helpful (and persuasive) for the new car buyer.

Pros:
Simply put together site without excessive flash animations or other bandwidth hogging gimmicks.

Cons:
There is no car comparison tool and the gallery is very poor (no 360 degree views and static views that are uninspiring and not great quality). There are no external reviews and certainly no indepth information on safety, long term ownership costs or environmental issues. Also - and perhaps this is nitpicking - I find it disturbing when the copyright date on a site is 2 years old (the Acura site says 2004). How can I have faith in the timeliness of your information if you can't even find the time to make sure your site copyright date is accurate?

How to:

  • Look at specific model information
    From the main page select a model from the column in the left by hovering over it - then select the Show me more link to see specifications and the gallery.


Overall Rating: 3/10E-Commerce Rating: 0/10
Welcome to BMW Canada
http://www.bmw.ca/english/index.html

What a horrible site - it doesn't even work with my admittedly ancient Mac and even on the PC it is sluggish and dripping with flash. Every time you open a new page you are subjected to a wait while the latest boring flash BS loads. Hideous. research capability, pricing information, safety information, external reviews, comparison tool, easily accessible specs, 360 degree views, reliability and long term quality information etc.

Pros:
Really nothing good to say here.

Cons:
Specifications are hidden away under the Compare models link. There doesn't seem to be any type of gallery. The Compare models link leads to a comparator that allows you to compare one BMW to another - not much help. No safety information, environmental information or external reviews. Pathetic.

How to:


Overall Rating: 5/10E-Commerce Rating: 0/10
Chrysler.ca
http://www.chrysler.ca/en/

A really substandard research site. I am unable to find specifications to answer simple questions like fuel economy. The gallery has static photos only - no video or 360 degree views. The whole attitude seems to be - let's show people some pretty pictures with blurred backgrounds (indicating speed I guess) and perhaps they won't notice that we've given them barely any information.

Pros:
Navigation is okay and the site is not flash laden and sluggish like others.

Cons:
There is no site map that I can find so I am unable to say definitely that there are no specifications on the site - but if there are they are well hidden. There are no external reviews or information on environmental issues. The gallery is poor. There is no car comparison tool on this site.

How to:

  • Look at specific model information
    From the main page simply hover over the model you want to learn about in the bar across the top of the page. Then simply click on the XXX Home link (where XXX is the model you have chosen) in the list shown on the right hand side of the page.


Overall Rating: 8/10E-Commerce Rating: 0/10
One of our Favorites!Ford Motor Company of Canada, Limited
http://www.ford.ca/

A very good site although I could wish for a little less flash and I am confused by the lack of specifications on most vehicles. Ford covers most of the bases that I consider necessary and is head and shoulders above other Canadian manufacturer sites. Well done Ford!

Pros:
Good anecdotal information on each vehicle and a well done gallery with interior and exterior 360 degree views. Good comparison tool that allows you to compare your selected Ford to up to 2 other Fords or other manufacturer's vehicles.

Cons:
Please - somebody help me find the vehicle specifications - I can't believe that Ford wouldn't have included this vital information somewhere but I can't find it. It would be nice to see some links to external reviews and it would also be helpful to see some discussion of environmental issues and long term costs of ownership.

How to:

  • Look at specific model information
    From the main page simply select your vehicle by hovering over the All Models link in the left hand column and then selecting your desired model from the list shown on the right in the resulting window.

  • Compare with other cars
    After selecting the model that you are interested in click on the Compare XXX link (where XXX is the model you've chosen) in the left hand column. Then select if you wish to compare the selected model to other Fords or to a different manufacturer.


Overall Rating: 3/10E-Commerce Rating: 0/10
Honda Canada
http://www.honda.ca/HondaCA2006/

A rather dull site from a research point of view. The basics are here but they aren't very thrillingly displayed nor are there any of the more indepth tools and features that you find on better sites. Plus the constantly changing flash at the top of each page is annoying!

Pros:
The basics are here - specifications, still photos and anecdotal information.

Cons:
There are no 360 degree views or video of any of the models. There is no car comparison tool nor are there links to external reviews, safety information or discussion of environmental issues or long term ownership costs.

How to:

  • Look at specific model information
    From the main page hover over the model you are interested in in the bar of model names across the top and then select the trim level from the choices below.


Overall Rating: 4/10E-Commerce Rating: 0/10
Hyundai Auto Canada
http://www.hyundaicanada.com/

Really an overwhelmingly boring site from a research perspective. The basics are covered but there is no flair or excitement.

Pros:
Simple navigation and basics are presented - specifications, static images and minimal amounts of descriptive data.

Cons:
There is nothing exciting here - there are no 360 degree views or videos, there is no car comparison tool and there are no external reviews. Dull.

How to:


Overall Rating: 3/10E-Commerce Rating: 0/10
Jaguar Canada
http://www.jaguar.ca/english/home.asp?l=e

An overly flashy but information poor site with none of the extras that propel other sites in to my good graces. It is quite obvious that Jaguar thinks they can rest on their laurels and let their reputation sell their cars rather than put any effort in to building a useful and informative website for the potential car buyer.

Pros:
The basics are here - boringly presented specifications, lots of static photos and downloadable wallpaper and hyperbolic, flowery language. Yawn.

Cons:
No car comparison tool, no 360 degree views, no external reviews. Need I say more.

How to:


Overall Rating: 2/10E-Commerce Rating: 0/10
Kia Canada
http://www.kia.ca/home.asp?lang=en

Not only is Kia's website mired in the 20th century their web designer needs a swift kick in the butt! Imagine having a glaring spelling error on a website - no excuse for that. But spelling errors aside there is little positive to say about this site - it's got the basics but not much more. (If you want to see the spelling error go to the Vehicle Tour link on any model - what exactly is an "interactive vechile tour" I wonder?)

Pros:
Simple lay out and lack of bandwidth hogging gimmicks. The basics are here - specs, static images and text descriptions but there's nothing extra.

Cons:
No car comparison tool, no 360 degree views and nothing really innovative or even faintly interesting on this site.

How to:


Overall Rating: 4/10E-Commerce Rating: 0/10
Lexus.ca
http://www.lexus.ca/lexus/experience/en/home/index.jsp?

A disappointing site - it looks like it is going to be good but is really only average. Just the basics here and even those are unimaginatively presented. Sigh.

Pros:
Basic specifications, static images and written descriptions of vehicles are available.

Cons:
There is no car comparison tool, 360 degree views or external reviews of Lexus vehicles available on the Lexus site.

How to:


Overall Rating: 7/10E-Commerce Rating: 0/10
Mazda Canada
http://www.mazda.ca/detect.asp?lang=eng

The Mazda site is actually quite good and features quite a few extras that other sites have left off. Well done Mazda.

Pros:
The gallery features 360 degree views of both the interior and exterior of each model as well as static images (which can be downloaded for use as wallpaper). There is a good comparison tool that allows you to compare your selected Mazda to up to 3 competitors - for the competing cars you can select some pre-chosen competing models or select your own from any manufacturer. You may find reviews on your selected vehicle under the Press section (under the Corporate heading at the top of the screen). There is some interesting information available under the environment section of the site (which is under the Corporate heading at the top of the screen).

Cons:
The specifications are rather boringly presented. It would be nice if external reviews of vehicles were available within that vehicle's section of the website.

How to:

  • Look at specific model information
    From the main page select your vehicle of interest by hovering over the Vehicles heading and then selecting the model you are interested in underneath.

  • Compare with other cars
    From the main page select the Vehicle Comparison link from the right hand column. On the next screen select your Mazda and up to 3 competing vehicles.


Overall Rating: 6/10E-Commerce Rating: 0/10
Mercedes-Benz Canada
http://www.mercedes-benz.ca/

A very good research site with only a few deficiencies. The site also has some nice touches that give it a more Canadian flavour than other sites - check out the '50 Years in Canada' section under 'About Us' and the Events section too.

Pros:
The site has a car comparison tool although it only allows you to compare your selected Mercedes-Benz to one other vehicle (either a different Mercedes or a vehicle from another manufacturer). All of the basics are here - specifications, anecdotal info - as well as a good gallery with 360 degree views of the interior and exterior and a downloadable eBrochure.

Cons:
It would be nice if the car comparison tool allowed you to compare a couple more vehicles at a time. There are some model specific press releases under the About Us/Press Releases section - it would be better if these were put in the appropriate model area.

How to:

  • Look at specific model information
    Click on the model you are interested in (models that have several versions will have Overview as the top link in the Class box and then different models underneath).

  • Compare with other cars
    Selecting a Mercedes model and then selecting a single other vehicle to compare it to.


Overall Rating: 5/10E-Commerce Rating: 0/10
Nissan.ca
http://www.nissan.ca/en/

A ho hum site that doesn't really do a great job from a research point of view. The basics are here but nothing extra.

Pros:
The basics are covered - specifications, a gallery with both static shots and a 360 degree view (interior only) and the usual advertorial writing (do they think anyone actually reads this stuff?)

Cons:
There is no car comparison tool, specifications are presented inelegantly and there are no external reviews and there is no information about environmental issues or long term ownership costs.

How to:


Overall Rating: 6/10E-Commerce Rating: 0/10
GM Pontiac Grand Prix, G6, Montana SV6
http://www.gmcanada.com/english/vehicles/pontiac/

This rather visually busy and flash-laden site is a bit overwhelming but does a fair job as a research site. There is a gallery, specifications and a car comparison tool.

Pros:
The basics are covered from a reasearch point of view - there are specifications, static photos and details of wheels, colours and accessories available. There is a good car comparison tool that allows you to compare your selected Pontiac to up to 3 other vehicles (either pre-chosen vehicles or ones you select yourself from any manufacturer).

Cons:
There are no 360 degree views and it would be nice to see some external reviews as well as information on environmental issues, long term costs of ownership and safety.

How to:


Overall Rating: 6/10E-Commerce Rating: 0/10
GM Canada - Saab
http://www.gmcanada.com/ss/english/vehicles/saab/saab.html

Another rather dull site from a research point of view which is surprising since the main page showed such great creative style. The basics are here but nothing extra.

Pros:
The basic information that a car buyer might be looking for is here - a rather lacklustre gallery with only static shots, boringly presented specifications and lots of verbiage about how great the car is. The only really stand out is the Autodata comparison tool that allows you to compare your chosen Saab to up to 3 other vehicles (either pre-chosen vehicles or ones you select yourself from any manufacturer).

Cons:
No 360 degree views, no links to external reviews and no additional information that might be of interest like a discussion of environmental issues or information on long term costs of ownership.

How to:


Overall Rating: 5/10E-Commerce Rating: 0/10
Saturn Canada
http://www.saturncanada.com/ssienglish/vehicles/saturn/saturn.html

Another dull site with coverage of basic information, a good vehicle comparison tool and not much to get excited about.

Pros:
The basics are here - a boring list of specifications, static photos and lots of the usual long winded self-congratulatory descriptions of the vehicles and their features. The only bright spot is the excellent Autodata car comparison tool that allows you to compare your chosen Saturn to 3 other vehicles.

Cons:
No 360 degree views and no extras that might nudge (or maybe even propel) a site visitor to consider the Saturn more favourably in comparison to its competition. No external reviews or interesting information on environmental issues or long term costs of ownership.

How to:


Overall Rating: 4/10E-Commerce Rating: 0/10
Subaru Canada
http://www.subaru.ca/

Another ho hum site from a research point of view. Adequate coverage of the basics but nothing exciting, extra or exceptional.

Pros:
There are 360 degree views of both the interior and exterior of your selected Subaru. Specification presentation is not too bad and there is the usual oversupply of boring textural description of the vehicles and their features.

Cons:
There is no car comparison tool and nothing extra to tantalize or engage the car researcher.

How to:


Overall Rating: 3/10E-Commerce Rating: 0/10
Suzuki
http://auto.suzuki.ca/

Pathetically bad site from a research point of view. The basics are barely covered.

Pros:
There is a gallery (which hardly deserves the name) that features FIVE photos with no captions. Specifications are available.

Cons:
The static photos are not only bad but they're bizarre - for example in the Aerio Sedan the second photo has some strange white object in it. Is it a ghost? An inflated air bag? Who knows (or cares)? There are no 360 degree views, no car comparison tool and nothing interesting or of note on this site.

How to:


Overall Rating: 5/10E-Commerce Rating: 0/10
TOYOTA CANADA : TOYOTA.CA
http://www.toyota.ca/

Humdrum, boring and annoying in its navigation. The basics are covered but there isn't really anything extra here to impress or excite the car researcher.

Pros:
The 360 degree views of the interior and exterior are okay and the basic coverage - still photos, specifications etc. is adequate. Used inventory is online.

Cons:
There is a car comparison tool but - and this is in my opinion a really dumb thing to do - to access it you have to configure a vehicle and save it to your personal homepage. Is it because you're using some top secret Toyota-created car comparison tool - no, you're accessing the same Autodata comparator that everyone else uses. Get with the program Toyota.

How to:

  • Look at specific model information
    Select your vehicle (click on the vehicles button on the right hand side and then click on the graphic of the vehicle that interests you). Usually we would give you direct links but Toyota uses some kind of weird 'web objects' method of labelling their pages which produces incredibly long and unreliable URLs to pages.

  • Compare with other cars
    Select and configure a vehicle by selecting your vehicle (click on the vehicles button on the right hand side and then click on the graphic of the vehicle that interests you) and then on the next page select the Price Your Toyota link under the XXX Navigation menu (where XXX is the vehicle you have chosen). Next save this vehicle to your Personal Homepage. The ability to compare your configured Toyota to another vehicle will then appear in your personal homepage (in the column on the right hand side of the page).


Overall Rating: 6/10E-Commerce Rating: 0/10
VW.ca
http://www.vw.ca/

Some good, useful information on this well-designed site that features simple navigation and some really helpful and well thought out tools.

Pros:
VW gets off to a great start with the Model Chooser that allows you to indicate some basic characteristics of the vehicle you are looking for (body style, transmission) and then shows you on a chart which models fit the bill and their prices. The basics are also covered - specs, a gallery with still photos and 360 degree views and a car comparison tool.

Cons:
The car comparison tool only allows you to see one vehicle in comparison - more would be nicer. There are no links to reviews or information about environmental issues or long term costs of ownership.

How to:

  • Look at specific model information
    From the main page select the model you are interested in from the list underneath the Models heading on the left hand side of the page (upper corner).

  • Compare with other cars
    Choose your VW and then select a competing vehicle on the next page (as well as selecting the trim level of the VW you are looking for).


Overall Rating: 4/10E-Commerce Rating: 0/10
Welcome to Volvo Canada
http://www.volvocanada.com/

Nothing special here - the basics are covered but there is nothing extra. Specs, static shots and usual advertising bumpf.

Pros:
The photos are large and quite well done and the specifications are complete.

Cons:
There are no 360 degree views and no car comparison tool. Nothing extra or interesting to tempt the car researcher.

How to:


 
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